Shelly

Reading time:

3 mins

Overview

This application is focused on solving the problem which new people in town have - to find a new place to live. The design concept is simple and well-organised, aiming to deliver great UX. More actions - less clicks.

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The logo

Turtle is used as a base for the concept of the logo. The reason behind it, is to represent the shell that often changes. That's why a house roof is used instead of a shell - to imply it's changeable nature, which also inspired the name of the project.

Colors

The main color of the application is the Pantone color of the year - Ultra Violet. We are always inspired by the best trends in the design and market. However, it wasn't enough. To complement the color of the year, we made a smooth gradient with Iris Blue, which made a great and very active combination that contrasts well with the standard white background.